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JOB TITLE & SCHOOL / DEPARTMENT

Assistant Professor / Head of Marketing Department and Vice-Dean for Teaching / School of Business Economics and Management

ABOUT

Prof. Ilijana Petrovska has been engaged at University American College Skopje since 2008. She became the Head of the Marketing Department at the School of Business Economics in 2010 and was elected as Vice-Dean for Teaching in 2013. Ms. Petrovska is also actively involved in the UACS Foundation for Better Education; she is a mentor to junior faculty members at the Marketing Department and actively contributes in creation of the marketing strategy of the University. Prior to joining UACS, prof. Petrovska was working for marketing departments in companies such as Stopanska banka, Makedonska banka and Saatchi&Saatchi.


EDUCATION & QUALIFICATIONS

2010 PhD - University Ss Cyril and Methodius, Economic Faculty Skopje, Skopje (Macedonia)
PhD Thesis - Effects from IMC strategy implementation in the banking industry

2007 MSc in Marketing - University Ss Cyril and Methodius, Economic Faculty Skopje, Skopje (Macedonia)
        Master Degree in Marketing MBA “Promotional mix in the banking industry”

1998 BSc in Economics  University Ss Cyril and Methodius, Economic Faculty Skopje, Skopje (Macedonia)
        Final thesis “Payment cards in the world and Macedonia"

EXPERTISE & RESEARCH INTERESTS

Marketing in Banking Sector
Advertising and promotion
Public Relations

RESEARCH PORTFOLIO & PUBLICATIONS

2012
Petrovski G., Milenkovic T., Petrovska I. et al. (8-12 June 2012) Social media and Diabetes: Can we improve glucose control in adolescents on pump therapy? One year experience, abstract published and poster presented at the 72nd Scientific Sessions of American Diabetes Association, Philadelphia, PA, USA

2012
Petrovska I. & Dimitrova M, (18- 22 June 2012) Financing Energy Efficiency: Awareness, Knowledge and Projects at Macedonian Commercial Banks, presentation at EU Sustainable Energy week, EUBuild Energy Efficiency Brussels meeting in Best Practices in Balkan countries and Turkey and EU on Financing EE in Buildings

2012
Tomovska-Misoska A., Petrovska I., Bojadziev, M. (13-15 June 2012) Factors of Creativity in Marketing Agencies, paper published in the Conference proceedings from the International Conference on Contemporary Marketing Issues (ICCMI) 2012, 13-15 June Thessaloniki, p. 193-197

2012
Review of the manuscript, entitled "The impact of situational, demographic, and socio-economic factors on impulse buying in the Republic of Macedonia" for Journal of East-West Business

2012
Meloska Z. & Petrovska I. (6-8 June 2012) International trade in wood sawn from Republic of Macedonia, paper published in the Conference proceedings from the International Conference WoodEMA 2012 - Wood and Furniture Industry in Times of Change – New Trends and Challenges, Trnava

2012
Petrovska I., Tomovska-Misoska A, Bojadziev M. (17 May 2012) Understanding Factors of innovative thinking in Advertising agencies: Case of Macedonian, Slovenian and Serbian Advertising agencies, presented and published in Book of Abstracts from the 7th International Conference towards European Integration, UACS

2012
Petrovska I & Dimitrova M (2012) An exploratory study of the Macedonian banks awareness and preparation to offer financial tools to support energy efficiency: a work in progress for meeting 2020 energy efficiency European agenda, presented at Strategic management Conference at Bor, Serbia

2011
Energy Efficiency workshop and Summit, presentation ”Marketing communications for Energy efficiency buildings financing opportunities” Istanbul, Turkey

2011
Webit Conference – e-commerce conference, Sofia, Bulgaria

2011
Moderator at Week of Energy Efficiency at Skopje Assembly

2011
Mentoring project “Advertising Loans for Energy efficient building” of students from University American College during the week of Energy Efficiency in Skopje, Macedonia

2011
Petkovska Mircevska, T. and Petrovska, I. (2011) Trends in Marketing Communications and the level of implementation in the banking industry in Macedonia, Journal of the Institute of Economics – Skopje, year 12, No. 3/2010, September 2011, p. 43 – 55 

2011
“Green Economics: Young Generations to Help Achieve Future Sustainability of Europe”, Makedonka Dimitrova, MPPM, Ilijana Petrovska, PhD, Marjan Bojadziev, PhD; 6th Annual International Conference on European Integration - Constructing Europe as a Global Power: From Market to Identity?, University American College Skopje, 19 May 2011, p. 161 – 176 

2011
Moderator of Panel discussion “Social media in marketing communications” at UACS

2011
Participation at Social Media Day at Hotel Alexander Palace, Skopje, Macedonia

2011
Internet marketing seminar, American Chamber office, Skopje, Macedonia

2010
Petrovska, I. and Sekulovska, N. (2010) The importance of Integrated Marketing Communications during financial crises in the Republic of Macedonia, 3rd Annual Academic Conference „Contemporary problems in management: Exploring the Boundaries”, Moscow, Russia

2010
“The Challenges of Marketing Communication Strategy During the Global Economic Crisis in the Financial Industry” Ilijana Petrovska PhD, Marjan Bojadziev, PhD and Nada Sekulovska, PhD; Presented at ECCF – The Challenges to Economic Theory and Policy in the Aftermath of the Global Economic Crisis, 12/13 Nov 2010, p. 423-432

2010
Naumovska and Petrovska (2010) Global marketing communication strategies after Lisbon Treaty, paper presented at the 5th UACS International Conference on European Integration, Skopje, 20 May 2010, p. 205 – 221

2009
Bojadziev and Petrovska (2009) Marketing communications of the banks during crises, Assembly of the Macedonian Marketing Association, Ohrid, November 2009 

2009
Petrovska, I., Naumovska, L. and Todorovska, M. (2009) Financial Institutions’ Advertising during economic downturn, 4th UACS International Conference on European Integration, Skopje, 29 May 2009

PROFESSIONAL MEMBERSHIPS & OTHER COMMUNITY SERVICES
  • President of the Association for Better Education - since January 2013
  • Vice president of IAB Macedonia - Since May 2012
  • Organizing Committee member of the 7th International Conference of University American College Skopje – since 2011 – now
  • Member of ACBSP Marketing Committee since December 2011
  • Volunteering for team building activities and support for Diabetes Camp since July 2010
  • EFER Alumni - since 2010
  • Macedonian marketing association – since 2002 – now
  • AIESEC Alumni – since 1998 – now
  • AIESEC (International student organization for management and economics) member 1993 – 1998
CONTACT INFORMATION & USEFUL LINKS

Ilijana Petrovska, PhD
Assistant Professor
University American College Skopje
st. Treta makedonska brigada br. 60
1000 Skopje, Republic of Macedonia
Phone:  +389 2 2463 156
Fax:  +389 2 2463 159